Hamden Twins Take On Ibiza in New YouTube Vlog Ahead of Their On Brand Docu-Reality Series

Girls just want to have fun-and build an empire while they are doing it!

Australian-born creators Lauren and Katie Hamden, 24, continue to blur the lines between lifestyle, entertainment, and digital entrepreneurship in their latest YouTube vlog, which follows the twins on a sun-soaked journey to Ibiza, Spain.

The video, which has already attracted nearly 70,000 views, features everything from amusement parks, cliff-jumping, decadent meals and yacht parties, with special guest Maurits Neo, Dutch crypto influencer and high-profile digital personality. “Feeling like a kid again rarely happens,” Katie shared in an interview with Ruthless Media, reflecting on the emotional core of their travels. “But something about the water brings that out. I knew Ibiza would do that again for me.”

The vlog is more than a travel diary—it’s a prelude to the Hamden sisters’ bold leap into long-form entertainment with their upcoming docu-reality series, On Brand, produced by Diversity Entertainment in partnership with TSMA, the digital strategy agency behind The Agrihood, the unscripted YouTube series starring Jason Mitchell (Straight Outta Compton, Mudbound) that explores PTSD and healing through sustainable farming.

Structured under a SAG-AFTRA Ultra-Low Budget New Media Contract, On Brand is a series that follows Lauren and Katie as they relocate to Los Angeles to take on hands-on creative and professional challenges—from Katie’s evolving DJ career to fitness collaborations, red carpet appearances, modeling shoots, and learning to navigate business game under the guidance of Mike Majlak, who also features prominently in their Ibiza vlog. “It’s all about fun, honestly,” Lauren said of the series’ tone. “We’re curious about everything, and we want to show our supporters what it really looks like to grow something from scratch.”

The eight-episode series offers behind-the-scenes access to the twins’ journey toward launching their fashion line, producing their first music video, and navigating the real work behind social fame. “We’ve built a loyal audience by being ourselves,” the twins shared. “Now we’re building something bigger than content—it’s a career.”

From Ibiza to Hollywood, Lauren and Katie Hamden are proving that influence, when paired with vision and hustle, can evolve into legacy.