After several years of quiet, minimalist holiday design, this seasons decorating mood has swung decisively back toward exuberance, nostalgia, and richly layered style.
From the “Ralph Lauren Christmas” aesthetic trending on TikTok to the revival of “kitschmas,” shoppers are embracing bold color, ornament-heavy displays, and the sentimental charm of vintage décor.
On Whatnot, the largest live shopping platform in the U.S., maximalist holiday décor is making a comeback, with a strong showing for vintage and “kitschmas” décor driven by nostalgia.
“Minimalism is out,” says Armand Wilson, Whatnots Head of Categories and Expansion. “Sellers are embracing bold color, texture, and abundance. Ornament-focused shows increased 840%, driven by renewed interest in vintage Hallmark, Shiny Brite, and mercury-glass pieces. Collectors are treating ornaments as small works of art that capture memory and personality.”
Sellers are even taking a maximalist approach to their streams, offering up a wide variety of items in a single sale.
“The clearest sign of maximalism is variety. Multi-category holiday shows, those that blend ornaments, garland, trees, lights, and novelty items, became a defining format this season on Whatnot. The top-performing holiday show earned $14,800 in just a few hours by selling trees, ornaments, stockings, Grinch items, reindeer, gnomes, signs, and lights all in one. Viewers rewarded this pile it on approach, proving that maximalism works both as a visual trend and as a business strategy for sellers,” Wilson says.
“Shows featuring vintage and kitschmas décor climbed +875%, highlighting ceramic tabletop trees, blow molds, nutcrackers, and tinsel garlands,” Wilson said. “Americans are moving away from quiet minimalism and back toward expression, memory, and tradition. On Whatnot, communities are bringing back classic holiday symbols and giving them new relevance, turning nostalgia into the defining mood of the season.”
That embrace of heritage and craftsmanship is also showing up at the luxury end of holiday décor. Emily Brophy, Global Brand Ambassador for Waterford Crystal, says “maximalism, nostalgia, and true heirloom-level craftsmanship are all making a robust comeback.”
“This holiday, I encourage people to embrace meaningful excess — not in a flashy or over-the-top way, but in a way that honors tradition, craftsmanship, and emotional resonance,” Brophy says. “When you layer cut crystal, rich colors, and sculptural narratives, you’re not just decorating; you’re curating a celebration that feels personal and timeless.”
Brophy points to cut crystal as a natural fit for the revival of jewel tones, warm metals, and sparkle.
“Nothing says timeless glamour like cut crystal catching candlelight. Waterfords 2025 Christmas collection leans into that with both clear and colored crystal ornaments,” Brophy says. When it comes to ornament styling, Brophy suggests mixing classic crystal ornaments, statement baubles, and sentimental homemade pieces to give “depth, visual interest, and that collected over time feel.”
“Its not only about decoration. Its about setting a tone, invoking memories, and combining that with texture and sparkle,” Brophy says.
The return to warm, layered design is also influencing the smallest details in the home.
“Were seeing more homeowners pay attention to the small design details that tie a space together, including hardware,” says Heather Jacobson, product manager at Pin & Tumbler Studio. “Our new Refined Finishes Collection from Schlages Pin & Tumbler Studio was created with that idea in mind: pieces that dont shout for attention, but quietly support a rooms holiday story.”
Jacobson says 2025 Christmas décor is returning to “richness, warmth, and layering,” with a hefty appetite for nostalgia, as exemplified by the “Ralph Lauren Christmas” aesthetic taking over social media and TikTok, which blends heritage patterns and deep wintery hues for cozy charm
“Two finishes were seeing pair beautifully with this years trends are Matte White and Forest Shadow. Matte White is perfect for anyone leaning into a snow-washed, wintry palette — it keeps things bright and crisp even as décor gets bolder and more layered,” Jacobson says. “On the other end of the spectrum, Forest Shadow brings in that soft, moody green that works so well with tartan patterns, natural greenery, and the richer tones showing up in ornaments and tablescapes.”
With vintage charm, heirloom craftsmanship and bold seasonal color returning in force, 2025s Christmas décor signals a renewed desire for warmth, personality, and memory — the kind of holiday look built not around restraint, but around joy, tradition, and the pleasure of going all in.