Inside Prince William’s Surprising New Plan to Sell Part of His Land Estate to Generate $670 Million

Prince William is restructuring how his wealth will look.

In 2022, when King Charles III took the throne, the Prince of Wales, 43, inherited the Duchy of Cornwall, which, per the Royal Family Website, “is a private estate established by Edward III in 1337 to provide an income for the heir to the throne.” William also took on the title of Duke of Cornwall when he took ownership of the land.

According to a Sunday, May 17 report by The Times, over the next decade, William plans to sell 20 percent of the duchy and invest $670 million — estimated from what the sale would generate — to help efforts in climate change, housing, and more within five geographic “heartlands” which include: the Isles of Scilly, Cornwall, Dartmoor, the Bath area and Kennington, as well as south London.

The chief executive of the duchy, Will Bax, told the outlet that the father of three — who shares Prince George, 12, Princess Charlotte, 10, and Prince Louis, 7, with wife Princess Kate — concluded that the duchy “shouldn’t just exist to own land. It should first and foremost exist to have a positive impact on the world.”

“If we don’t see an opportunity for positive impact, then perhaps we don’t need to be a part of that place,” Bax noted, referring to the sale. “But where there is social need and where there is environmental challenge and where there is an opportunity to enable change, then we’ll be a great partner in working with people to achieve that.”

As Star reported in December, William earned approximately $30 million from the duchy during the 2024–2025 fiscal year, per People. He also voluntarily pays income tax on his money earned from the duchy.