Kevin Jonas experienced financial woes after the Jonas Brothers disbanded in 2013.
The musician, 37, appeared alongside his brothers/bandmates, Joe, 35, and Nick, 32, on the Monday, July 7, episode of Lewis Howes’ The School of Greatness podcast and got real about money.
“I’ve seen the beginning of the success to financial success — not knowing what money really was and understanding it — to not having [it], to losing almost all of it,” Kevin remarked.
In response to the comment, Howes asked the former Disney channel star, “You almost lost all your money?” to which Kevin replied, “Yea, most of it, like, down to the one 10 percent left.”
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Kevin explained that his financial struggles occurred “about nine years ago,” which was two years after the Jonas Brothers parted ways.
“I invested in a bunch of property and doing other things, and I was building at the time. Sadly, it wasn’t the right partnership, if you know what I’m saying,” Kevin said.
The pop-rock band famously reunited in February 2019, which allowed Kevin to rebuild his wealth.
“Thankfully for life in general, like we had a second shot and bite at the apple with the band coming back together. It was kind of fortuitous in a way,” he shared. “I learned this lesson. I never wanted to learn it, but I did. But then, at the same time, [I] re-evaluated how to approach life from that perspective and looking to the future, and at the same time, [I] was able to really feel honored we could have a second shot at it.”
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Kevin also discussed how the Jonas Brothers, which formed in 2005, operates like a business.
“I look at a band like ourselves, like a startup,” he admitted. “You have to start in your garage, you’re making music, you build your product, you go out, you get an investor.” Nick chimed in, “Our dad was our lead investor.”
Kevin continued, “He supports you, you go on the roadshow, and all of a sudden, you get a second investment, and that’s the label, and then you have distribution. What people forget about this business is that it is a business.”
Nick went on to explain that he and his two brothers are not banking on No. 1 songs for financial success. Instead, they have “created a sustainable touring business” focused on “super-serving” their fans.
“We have built the foundation to sustain without the need for an anomaly, and I think in any business, that is the key is, you know, building something where the floor is not going to fall out and, and the ceiling is attainable,” the singer-songwriter shared.