Kim Kardashian has another new business venture — shapewear! The new line, called Kimono, features shaping underwear, bodysuits and shorts in a range of nine colors and nine sizes. But fans were quick to call out in the comments that, for all her talk of diversity, every model used in the ads was already thin.
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Photo credit: MEGA
Kim, 38, wrote on
Instagram, “Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years.”
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Photo credit: MEGA
“Kimono is my take on shapewear and solutions for women that actually work,” she said.
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Photo credit: MEGA
And while some people were excited about the line, others were critical of the slim models chosen for the photos.
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Photo credit: MEGA
One person wrote, “Of course, all the pics have super fit women wearing them. Where are the REAL women that actually need these?”
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Photo credit: MEGA
Another said, “Kim, can we see this shapewear on women who more weight to tame? I just feel like I can’t tell if it works if the women in the photo already have tamed bodies.”
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Photo credit: MEGA
“It’s a shame there are no plus sized models to show us big girls that’s a nice fit, that won’t roll up,” one person complained.
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Photo credit: INSTARImages
“Just please use fat models,” one person commented, while another called it “Shapewear for skinny people.”
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Photo credit: MEGA
Others complained about the name, Kimono, and
called out Kim for
cultural appropriation. A kimono is a traditional Japenese garment worn by both men and women and has nothing to do with shapewear.
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Photo credit: Getty Images
What do you think of Kim’s new venture? Sound off in the comments!
Kim, 38, wrote on
Instagram, “Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years.”
“Kimono is my take on shapewear and solutions for women that actually work,” she said.
And while some people were excited about the line, others were critical of the slim models chosen for the photos.
One person wrote, “Of course, all the pics have super fit women wearing them. Where are the REAL women that actually need these?”
Another said, “Kim, can we see this shapewear on women who more weight to tame? I just feel like I can’t tell if it works if the women in the photo already have tamed bodies.”
“It’s a shame there are no plus sized models to show us big girls that’s a nice fit, that won’t roll up,” one person complained.
“Just please use fat models,” one person commented, while another called it “Shapewear for skinny people.”
Photo credit: INSTARImages
Others complained about the name, Kimono, and
called out Kim for
cultural appropriation. A kimono is a traditional Japenese garment worn by both men and women and has nothing to do with shapewear.
What do you think of Kim’s new venture? Sound off in the comments!
Photo credit: Getty Images
