Billionaire Status ‘Within Reach’ for Hailey Bieber as Rhode Surpasses Kylie Jenner’s Early Success (Exclusive)

It’s no secret that Hailey Bieber has seen significant success with Rhode Beauty, and her friend Kylie Jenner has been cheering her on, according to a source.

“She launched less than three years ago, and she’s already surpassed the valuation that Kylie’s brand had when she sold off half of it for $600 million,” the source tells Star.

In May it was announced that Hailey, 28, was selling her company to e.l.f. for $1 billion. Now, says the source, the model is “aiming to become a true billionaire off” of her brand. (Hailey will serve as Rhode’s chief creative officer and head of innovation going forward.)

“Hailey could cash out now, but she’s very clear she is in this for the long haul,” the source explains. “She loves having control and has a huge vision for what she wants to create.”

As for how the 28-year-old Kylie Cosmetics founder feels about having Hailey in the beauty space, the source says “she’s happy to see her doing so well.”

“Right from the start, she told Hailey to go for it, and she’s offered her whatever advice where she can,” the source adds.

Hailey’s hubby, Justin Bieber, is supportive of her career endeavors as well.

“Justin is so proud of her,” adds the source. “He’s backed her all the way on this and is more than happy to let her be the big money earner in the family.”