Without Britney Spears behind the judge’s table for Season 3 of The X-Factor, the show has to focus their promotion on something other than highly-anticipated casting choices. In the first sneak peek trailer for the new season, we see that the push this time around is to focus on Simon Cowell’s hilarious relationship with three female judges, Demi Lovato, Kelly Rowland and Paulina Rubio.
The 30-second clip shows Simon introducing all three ladies, calling Kelly a “professional,” claiming the audience will “understand Paulina,” and revealing a “different Demi” this year — one who respects him. Yeah…that is until the next clip…when we hear Demi making fun of Simon’s age (once again)!
Of course, Simon also alludes to the fact that he is now (still) in control at the judge’s table, and we see all four stars joking around and having fun during a contestant’s performance of “Baby Got Back.” It looks like this season will be more about the judges’ dynamic, a la The Voice, rather than putting a focus on one , superstar judge.
Check out the trailer below: