Aidy Bryant is striking out into the world of fashion. The Saturday Night Live star is launching her own clothing line, Pauline, which will feature plus size designs from sizes 12 to 28. The 32-year-old was inspired to start the line after fans badgered her with questions about how they could copy her iconic looks.
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Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
“BIG NEWS: i made some dresses for you guys,” Aidy captioned a photo of the brand’s first dress. “from my new clothing line, @shoppaulineny ?it’s a limited run so shop fast! follow @shoppaulineny for updates. love ya! xo, aidy ⚡️”
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Photo credit: Stephen Lovekin/Shutterstock
The garment is a loose swing dress with a collar — and, of course, pockets. It comes in solid blue, gingham and stripes. But at $175, it will set fans back a pretty penny.
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Photo credit: INSTARImages
“
I have been a fat lady my whole damn life … and I always felt like there were clothes out there, but not what I wanted,” the actress said in a video on the brand’s website. “And what I wanted was something easy and simple and cool, but also comfortable.”
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Photo credit: Erik Pendzich/Shutterstock
The line is named after Aidy’s aunt
Pauline. In an interview with
Refinery29, she called her “a sturdy lady who did her own thing” and “collected lots of little stuff.”
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Photo credit: Stephen Lovekin/Shutterstock
“I always loved clothes...but I always felt like there wasn’t quite exactly what I wanted out there,” she told the site about her inspiration for the line. “Things felt too trendy to me or too shapeless or too cutesy.”
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Photo credit: Andrew H. Walker/HBO/Shutterstock
Once she got cast on SNL in 2012, she got to experience life with professional stylists and custom-made clothing. “I was like, ‘Oh my God, this must be what other people feel like when they have clothes they liked that fit them.’ That was a totally novel thing to me at 25 or 28,” the Girls actress admitted.
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Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
But when fans wanted to copy her awesome looks, they were frustrated when they couldn’t.
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Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
“We were getting such a big response from people online being like, ‘Oh my God, where can I get your dress?’ And same thing with
Shrill,” she said. Almost
all her outfits for the Hulu show were custom-made, sparking lots of frustration on social media.
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Photo credit: David Buchan/Variety/Shutterstock
“I think the customer is there and it just seems so wild to me that still, I could probably count on two hands the number of plus size retailers that are really making stuff that I’m willing to wear, and that to me is what it’s all about,” Aidy said about current plus size options. “It’s lack of choice. How do you really ever know your style if you don’t have the breadth of choice?”
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Photo credit: INSTARImages
“I know what it is to be a fat lady wearing clothes and it’s a journey, man. It’s kind of exhausting,” she admitted.
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Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
Aidy isn’t the first celebrity to step in to help fill the gap in the plus size market.
Melissa McCarthy also has a plus size line, which she launched in 2015.
Jessica Simpson, who’s been trolled for her weight fluctuations, also designs plus size clothing.
“BIG NEWS: i made some dresses for you guys,” Aidy captioned a photo of the brand’s first dress. “from my new clothing line, @shoppaulineny ?it’s a limited run so shop fast! follow @shoppaulineny for updates. love ya! xo, aidy ⚡️”
Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
The garment is a loose swing dress with a collar — and, of course, pockets. It comes in solid blue, gingham and stripes. But at $175, it will set fans back a pretty penny.
Photo credit: Stephen Lovekin/Shutterstock
“
I have been a fat lady my whole damn life … and I always felt like there were clothes out there, but not what I wanted,” the actress said in a video on the brand’s website. “And what I wanted was something easy and simple and cool, but also comfortable.”
Photo credit: INSTARImages
The line is named after Aidy’s aunt
Pauline. In an interview with
Refinery29, she called her “a sturdy lady who did her own thing” and “collected lots of little stuff.”
Photo credit: Erik Pendzich/Shutterstock
“I always loved clothes...but I always felt like there wasn’t quite exactly what I wanted out there,” she told the site about her inspiration for the line. “Things felt too trendy to me or too shapeless or too cutesy.”
Photo credit: Stephen Lovekin/Shutterstock
Once she got cast on SNL in 2012, she got to experience life with professional stylists and custom-made clothing. “I was like, ‘Oh my God, this must be what other people feel like when they have clothes they liked that fit them.’ That was a totally novel thing to me at 25 or 28,” the Girls actress admitted.
Photo credit: Andrew H. Walker/HBO/Shutterstock
But when fans wanted to copy her awesome looks, they were frustrated when they couldn’t.
Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
“We were getting such a big response from people online being like, ‘Oh my God, where can I get your dress?’ And same thing with
Shrill,” she said. Almost
all her outfits for the Hulu show were custom-made, sparking lots of frustration on social media.
Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
“I think the customer is there and it just seems so wild to me that still, I could probably count on two hands the number of plus size retailers that are really making stuff that I’m willing to wear, and that to me is what it’s all about,” Aidy said about current plus size options. “It’s lack of choice. How do you really ever know your style if you don’t have the breadth of choice?”
Photo credit: David Buchan/Variety/Shutterstock
“I know what it is to be a fat lady wearing clothes and it’s a journey, man. It’s kind of exhausting,” she admitted.
Photo credit: INSTARImages
Aidy isn’t the first celebrity to step in to help fill the gap in the plus size market.
Melissa McCarthy also has a plus size line, which she launched in 2015.
Jessica Simpson, who’s been trolled for her weight fluctuations, also designs plus size clothing.
Photo credit: Allyson Riggs/Hulu/Kobal/Shutterstock
