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National Heat Safety Month

Stay fit, cool and most importantly safe this Summer with MISSION

July is a time for sunshine, swimsuits and serious sweat sessions. It’s also a time to make sure we all stay cool, covered and safe. That’s why MISSION Instant Cooling Gear and their proathlete founders are dedicated to spreading the importance of National Heat Safety Month this July.

Co-founder Chris Valletta, former NFL player, experienced heat related illness during his college and professional football playing days — so this initiative is personal for him.

Chris Valletta

Mission is so passionate about Heat Safety they invested in The Mission Heat Safety Lab at UConn’s Korey Stringer Institute. Mission products have been tested on athletes with state-of-the-art equipment like high speed treadmills, advanced bike ergometers and a comprehensive physiological monitoring system — so you know these items are legit!

Mission Gym

“Mission and the Heat Safety Coalition has the ultimate goal of improving heat safety in the consumer and industrial settings. These cooling products are a vehicle to get there.” —Dr. Casa, CEO, Korey Stringer Institute, Professor, Department of Kinesiology, Director, Athletic Training Education.



Here are some tips to stay fit, cool and most importantly safe this summer with Mission Cooling Gear.



Don’t forget to wear a MISSION Cooling Performance Hat to block the sun and try to avoid running outside between 10 AM and 4 PM when the sun is strongest.

Mission Cooling Hat


Look for a shaded area where you can all get a little family fitness in! Make sure to arm the entire family with MISSION Cooling Towels. Their brushed microfiber cools instantly.

Mission Cooling Towel


Even moderate workouts like taking your furry BFF Gaiter to stay safe for a stroll are more intense during the summer months. Rock this MISSION Gaiter to stay safe and cool. And don’t forget water for you and your pet.

Mission Cooling Gaiter

Mission Cooling Gear available at Walmart, The Home Depot, Target, CVS and