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Justin Timberlake: New Tequila Partnership!

Justin Timberlake

Credit: Photo by: Ethan Miller/Getty Images

If you enjoy Justin Timberlake and tequila — you’ll love this! The singer has paired up with Sauza Tequila, owned by Beam Inc., to release a new product, Sauza 901. The drink, named for the area code of Justin’s hometown in Memphis, is described as having a “smooth, versatile and unique taste that is a cut above the rest.”

“My love for tequlia began a few years ago after I visited the tequila heartland of Jalisco, Mexico, and saw the passion and craftsmanship that goes into every bottle,” the 32-year-old says. “The trip inspired me to create 901, and I’m thrilled to partner with Sauza to spread the word about this great Tequila.”

901 will be available in select markets in early 2014. Additionally, remaining shows on Justin’s 20/20 Experience world tour will contain a Sauza 901 bar.

“Justin Timberlake is a creative powerhouse and we couldn’t be more thrilled to join forces for this long-term partnership on Sauza 901,” says Bill Newlands, president of Beam Inc. North America. “This is amazing liquid and we believe Sauza 901 will challenge industry norms and transform the way people think about tequila.”


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