From romantic gestures to quiet moments of self-love, Valentine’s Day is really about celebrating connection — however that looks for you. This year’s best gifts lean into comfort, joy, and everyday indulgence, offering meaningful ways to show appreciation for anyone on your list.
If you’re struggling to know what to give your special someone(s) this Valentine’s Day, celebrity matchmaker Susan Trombetti, CEO of Exclusive Matchmaking, says much depends on the length and strength of the relationship.
“When it’s a significant other and you are dating, never miss it,” she says, even if it’s early and it’s “just flirty.” For new relationships less than three months old, she recommends small classics: a flirty card, a box of chocolates, or a Starbucks gift card. If you’ve been dating three to six months, add a romantic dinner, whether at a restaurant or by candlelight at home, and up your gift game to perfume or cologne, or even lingerie.
“At 12 months on you can’t go wrong with a weekend away, romantic dinner, and a piece of jewelry,” Trombetti says. “Heart necklaces are a great gift at many price points.”
Here we’ve curated a list of gifts that range from casual and flirty to long-term investments.
The Classics:
Westerlay Orchids: This family-owned orchid farm in Santa Barbara, Calif., has launched a seasonal collection just in time for Valentine’s Day. The limited-edition Signature Heart Orchid, featuring two-spike orchids shaped into a heart, is available at Trader Joe’s stores and regional retailers across the western U.S. and Canada, while the chic “Teacups and Waves” collection is available exclusively at Target.
Bissinger’s Strawberry Bark: Bissinger’s has no shortage of chocolates and heart-shaped boxes, but for a fresh twist on Valentine’s Day gifting, the brand’s Strawberry Bark offers a blend of rich milk chocolate with naturally colored pink strawberry chocolate and a sprinkle of freeze-dried strawberries for $38.
Iteration: Forget the lacy lingerie made from synthetic materials. Iteration bras and underwear were co-created with 1,200 women to solve for the most common issues in intimates, from slipping and digging straps and underwear to underwires that poke. Made to go everywhere, Iteration sets are sure to elevate her everyday.
Starbucks Valentine’s Mug Gift Set: Featuring a charming purple mug paired with a rich, comforting 1 oz serving of Starbucks Classic Hot Cocoa and thoughtfully packaged for the perfect Valentine’s surprise, this cozy duo is ideal for gifting, sharing, or enjoying during a quiet moment to yourself. Available at Walmart, SRP $9.97.
For the Goal-Oriented:
A trademark from Indie Law: Is your spouse or partner a budding entrepreneur? Show that you believe in them by booking a consultation with the trademark attorneys at Indie Law and pre-paying for their trademark application.
Roots Wealth Building Rewards: “I’m not the most romantic guy, but I do have the most incredible wife and we put our relationship to the test early by buying a property together just three months in. The relationship has aged better than that first deal,” says Daniel Dorfman, Co-Founder and CEO of Roots, a real-estate investment community.
“That’s why I can’t think of a better Valentine’s gift than Wealth Building Rewards™, a platform that helps renters build wealth, strengthen credit, and get a taste of ownership while renting. Just ask the Currents, a Roots couple who turned small, consistent contributions into a down payment on their first home in under two years. Turns out, love and good financial habits compound beautifully.”
For the Dog Lover:
Dogistry SoHo Dog Walking Set in Sweetheart: Dogistry, known for its award-winning harnesses and walking sets, is offering the SoHo Dog Walking Set in Sweetheart, a pale pink dotted with white hearts. The three-piece set includes a step-in, no-pull harness with a coordinating leash and poop bag holder.
His And Hers:
REBEL: The retro-style Dash 6qt SmartStore Stirring Popcorn Maker turns cozy date nights into a full at-home movie experience — fresh, hot popcorn in minutes, perfect for sharing on the couch. REBEL offers never-used, open-box, and overstock products from thousands of brands at up to 70% off, meaning couples can score a premium home upgrade at deep discount — all the fun for way less money.
Blissy Pillow Case and Sleep Mask: Beloved by celebrities, dermatologists and hair stylists, Blissy’s wildly popular pillow cases are made from 100% pure mulberry silk and come in dozens of colors and prints. The brand also offers silk sleep masks, bonnets, robes and more.
OOKA: Turn up the heat and ignite a spark with the world’s first charcoal-free, pod-based hookah system featuring intelligent electronic heating technology in an elegant, portable design. For a shared experience, turn an ordinary evening into a ritual of relaxation and connection with a flavor variety for every couple, including Al Fakher tobacco pods, Zodiac nicotine-free tea-based molasses pods, Pacific Realms CBD-rich hemp flower pods, and exclusive Cookies collaboration pods.
For The Narcissist in Your Life:
Buff City Soap: The beloved plant-based soap brand is inviting you to give away its most popular scent, Narcissist, to the person in your life who “already loves themselves enough.” Now through Feb. 14, visit BuffCitySoap.com/Narc to gift a Narcissist bar soap, body wash or car air freshener to the narcissist in your life — completely free, and if you wish, anonymously. In addition to the gift, the recipient will also receive a discount on a future purchase.
Those who don’t want to throw scented shade, or want to indulge in some self-love this holiday, can send the free Narcissist gift to themselves. The fan-favorite scent features raspberry and peachwood grounded with patchouli and sandalwood. Like all Buff City Soap products, the handmade soap is plant-based and free of harsh chemicals.
“Valentine’s Day is all about love and nobody loves themselves quite like a narcissist,” said Rebecca Latacz, Chief Marketing Officer at Buff City Soap. “Narcissist has always been our most-loved scent, so this February we’re embracing its popularity and letting the scent do the talking for consumers. Narcissist smells great and sends a message. What that message is depends entirely on who you choose to gift it to.”