Saucy Infused Social Seltzers Expand — and a Mystery Celebrity Could Be Joining the Brand

A buzzy new beverage brand is expanding fast — and a mystery celebrity may soon be part of the business.

Saucy Brew Works’ Saucy Infused Social Seltzers are officially heading beyond Ohio, with the trendy drinks set to debut in Texas and Georgia on May 1 after building strong demand in their home state.

The expansion comes as infused beverages continue gaining popularity with younger 21+ consumers looking for new ways to socialize without traditional alcohol. Saucy’s colorful seltzers have quickly built a following, helping the brand stand out in a rapidly growing market.

But the biggest buzz may be happening behind the scenes.

Industry chatter suggests the company is quietly speaking with celebrity talent about joining the brand, potentially as a partner or investor as Saucy prepares for national growth. While the company has not revealed who the star could be, insiders say discussions are underway.

“We are excited to expand outside Ohio. We never expected the demand for Saucy Infused Seltzers to reach all the way in Texas and Georgia,” said Brent Zimmerman, CEO.

Celebrity-backed beverage brands have become a powerful trend in recent years, with stars increasingly lending their names and business savvy to emerging drink companies.

If Saucy secures a well-known partner, the move could give the fast-growing brand an even bigger spotlight as it expands into new markets.

Saucy Infused Social Seltzers will officially launch in Texas and Georgia starting May 1, while the drinks are currently available for purchase online in select authorized states through the company’s website.