Superstitions, Generational Divides In March Madness Betting Habits

As March Madness kicks off, fans across the U.S. are putting their faith — and their money — into basketball brackets, often relying on hunches, personal biases, and even team mascots rather than actual sports knowledge.

According to a new survey of 2,000 Americans conducted by Talker Research, the average person is willing to wager nearly $120 on their bracket, with younger generations taking bigger risks.

Gen Z bettors are ready to lose an average of $199, while millennials push it even higher at $205. In contrast, baby boomers are more conservative, wagering less than $40 on average.

For some, March Madness is more about entertainment than serious sports betting. Almost one in five (18%) admitted they participate simply because theres nothing better to do in March. Others take it more seriously — 24% are in it for the money, with younger fans most motivated: 34% of Gen Z and 29% of millennials hope to cash in on their picks.

Despite the financial stakes, only 16% of respondents said they base their picks on actual basketball knowledge. Instead, selections are often based on: hunches (14%); friends and familys preferences (23%); “vibes” (22%); and mascots (10% of millennials).

With so much luck involved, fans also turn to superstitions. One respondent said they wear a “lucky necklace,” and another reported having a “gratitude rock.” Others simply keep a positive mindset and stay optimistic.

March Madness is such a priority for fans that it often interferes with daily life. Among Gen Z workers, 15% admitted taking extended lunch breaks to catch the games, while 11% of millennials have streamed the action from the bathroom.

With strategies ranging from expert analysis to gut feelings, and even lucky charms, one thing is clear: March Madness isnt just about basketball — its a nationwide tradition blending sports, superstition, and a bit of financial risk.