Inside Blake Shelton’s Profitable Empire: Ole Red Bars, Las Vegas Residency and More

Behind Blake Shelton‘s aw-shucks persona is a savvy business mind whose growing empire is worth hundreds of millions of dollars.

The Voice Legacy

Blake spent 23 consecutive seasons on NBC’s The Voice, from its 2011 debut through his 2023 exit. The only original coach to stay that long, he dominated the music competition with a record nine wins. By the end of his run, the country star was earning an estimated $26 million a year from the hit show, Forbes reported.

Bars and Restaurants

According to Forbes, he opened his first Ole Red bar and restaurant chain in partnership with Ryman Hospitality Properties in Tishomingo, Okla., in 2017. Nine years later, there are five more locations in cities including Nashville, Gatlinburg, Tenn., Orlando and Las Vegas. Forbes estimated the deal earns him about $400,000 a year in royalties, which goes up each time they expand to a new city.

Music Catalog

In 2022, Blake sold his master recording catalog — covering all his commercial releases from 2001 to 2019, including 27 Billboard Country Airplay No. 1 singles — to Influence Media Partners for an estimated $50 million, according to Forbes. The company called it a “groundbreaking deal” as instead of a total buyout, Blake negotiated a partnership allowing him to partake in future profit sharing of his work.

Production Company

Blake teamed up with former The Voice producer Lee Metzger to launch Lucky Horseshoe Productions, which makes what Lee’s called “shows for flyover states,” per Forbes. Their first project, 2025’s The Road, which featured Keith Urban mentoring emerging artists who competed to open for him on tour, was developed with Yellowstone creator Taylor Sheridan. Six more scripted and unscripted projects are in development including a doc about late singer/songwriter Keith Whitley.

Las Vegas Residency

After decades of touring, Blake tried staying in one place in January, launching a Sin City residency at The Colosseum at Caesars Palace that was so successful, he added more dates in May, announcing the new concerts atop a Kubota tractor he drove down the Vegas strip. In a synergistic move, afterparties are hosted across the street at his Ole Red venue.