Dove Launches ‘Hot Seats’ With Charli XCX To Give Lucky Fans VIP Concert Tickets

With concert ticket prices reaching new heights and sold-out shows more common than ever, Dove is stepping in to help music lovers get closer to the action—without worrying about body odor. The personal care brand has launched its new “Hot Seats” campaign, designed to give fans exclusive access to some of the hottest concerts of the year, starting with Charli xcxs sold-out U.S. Brat tour.

To kick off the campaign, Dove hosted a surprise concert with SOFI TUKKER at SILO in Brooklyn on April 1, where lucky fans scored “Hot Seats” for themselves and a friend. Next, the brand is launching scavenger hunts across U.S. cities for Charli xcxs arena tour, giving fans the chance to win tickets by tracking down a moving digital billboard truck and scanning a QR code.

The scavenger hunt kicks off April 5 in Austin, Texas; Minneapolis, Minn.; and New York City, and continues April 6 in Chicago and NYC. Fans can visit reddit.com/r/DoveHotSeats for clues, and winners will score a pair of tickets to Charlis Brat 2025 shows in their respective cities scheduled for late April and early May.

The initiative is part of Doves wider Let Your Body Body campaign, which promotes body confidence and self-love through music and movement. Earlier this year, Dove debuted a reimagined track by artist Chika — a remix of Khias 2002 hit My Neck, My Back — in a campaign video aimed at celebrating real women and total confidence. With the launch of Hot Seats, that message is hitting the road.

According to Dove, fans have taken to social media in droves to beg concertgoers to wear deodorant — with over 56 million TikTok views on the topic — signaling a serious need for long-lasting freshness. Thats where Doves Whole Body Deo Cooling Spray comes in, promising 72-hour odor control from neck to toe in a variety of scents.

“Music has always been a space for confidence and self-expression, which makes it a perfect fit for Dove,” Kevin Tolson, Head of Dove and SheaMoisture Deodorants at Unilever, said in a statement. “Hot Seats is not only about providing fans access to their favorite artists, but also a fresh, all-over solution so fans can enjoy every moment and let their body body without the fear of odor.”

Hot Seats will continue throughout the year, with additional ticket drops and scavenger hunts for music festivals including Lollapalooza. Fans can follow updates at reddit.com/r/DoveHotSeats.