Brooks Nader, Meredith Marks and More Stars Help Glance Turn NYFW Into Live Styling Lab

The smallest structure on the block became the biggest conversation at New York Fashion Week. For three days at Bustle Plaza in Midtown, Glance, the consumer brand behind Glance AI, converted a classic city newsstand into a working prototype of how people may shop next. Think sidewalk kiosk as instant styling studio, where passersby could try on ideas before they tried on clothes.

Glance flips the typical path to purchase. Instead of typing into a search bar, guests began with a mood. They snapped a quick selfie, then watched as the system produced a tight edit of outfits tuned to their likeness and proportions. In minutes, inspiration moved to checkout without the usual hunt through endless tabs.

The setup created its own rhythm. Friends compared side-by-side recommendations, traded notes on cut and length, and discovered how a single jacket or shoe could reset an entire look. The space felt like a living lookbook, constantly refreshing with every new upload. What people took away was not only product, but a clearer picture of who they could be when the styling clicked.

“We wanted to celebrate the power of fashion and show New Yorkers what is next in shopping,” said Naveen Tewari, Founder and Chairman of Glance. “It was amazing to watch people move from ‘What do I want?’ to ‘Who could I be?’ bringing fashion from runway to real life.”

The guest list underscored the moment. The stars of Freeform’s Love Thy Nader stopped by, including Brooks Nader, Mary Holland Nader, Grace Ann Nader, and Sarah Jane Nader. Rachel Zoe, Meredith Marks, Brooks Marks, and Ariana Biermann also dropped in, turning quick visits into content that traveled far beyond Midtown.

Across the weekend, hundreds cycled through to test AI styling in real time. The technology handled the heavy lifting, but the human part kept the experience warm. Conversations popped around silhouette and proportion. People saved favorites, shared links, and checked out with carts that felt considered rather than prescribed.

If Fashion Week is a preview of the season ahead, this installation suggested a near future where shopping starts with a spark and ends with a version of yourself you did not expect. A familiar kiosk proved to be the ideal stage for that idea, translating runway energy into everyday wardrobes one selfie at a time.