Celebrity favorite 1OAK — home to Leonardo DiCaprio, Rihanna, Pharrell Williams, Katy Perry, Kendall Jenner and more —is taking its star-studded guest list to Montreal this weekend for the Formula 1 Grand Prix.
The A-lister hot spot is offering an unmatched experience at one of the most exciting races by taking over the infamous F1 Paddock Club from Friday, June 7, through Sunday, June 9.
Will anyone be able to smash Mercedes’ six race winning streak?
The 1OAK F1 Paddock Club Suite is a VIP hospitality area offering the most exclusive experience to view the Formula 1 race, with an added taste of 1OAK’s world-renowned party. Following the races, 1OAK will continue its invasion of Montreal with a three-night pop-up at the Ritz Carlton Montreal, powered by Marriott Bonvoy.
We spoke to 1OAK founders Richie Akiva about the experience:
Q: What is it about F1 that differentiates the experience than other sporting events?
A: The F1 experience is unique in many ways. One of the most exciting is the vantage point. You view the race sitting just above the teams’ paddocks. You get exclusive access to the paddocks before the race where you can see your favorite teams, drivers and engineers prepping for the race just moments before it starts. The catering is top notch and there are several hospitality environments to view the race.
Q: If people want the 1OAK experience, what do they get?
A: Everything! Morning refreshments upon arrival, daily assortment of cold-pressed juices and elixirs, gourmet dining and fine wines all day, unlimited open bar with champagne and lunch and dinner catering, premium view of the race seated directly over the team paddocks, paddock and pit lane walks, and a view of the podium presentations among other things. Plus, daily special guest appearances. This is a truly once in a lifetime experience.
Q: Who will they see?
A: We always keep that top secret!
Q: How close to the action will fans get inside the 1OAK suite?
A: Our access offers guests the closest access anyone can get to the drivers, their teams and the best views of the race. It is the closest you can get to the race without owning a team.
Q: What does 1OAK represent in your mind?
A: 1OAK F1 is a “one of a kind” experience where the rich history of Formula 1 racing mixes with the very best in hospitality culture. We bring our world-renowned club culture and crowd to the Formula 1 paddock.
Q: What other sporting events has 1OAK commandeered, and what were they like?
A: In the past, we have activated most of our events around fashion, music, film and the creative industries. We have produced events around NBA All-Star weekend and the Super Bowl, but access to the paddock and club gives us a unique opportunity to mix the excitement of our international productions and venues with the history and sophistication of the premier racing.
Q: Afterward, the party continues at the Ritz-Carlton. How do you create a pop-up nightlife experience? What sort of resources are required?
A: We look to create the same experience in a pop-up that we create in our year-round venues. We bring our core design by Roy Nachum and his team of artists to the Ritz-Carlton this year. We feature very fine finishes and world-renowned talent. Our guests should never feel that they are in a pop-up activation — our team goes to great lengths to make our temporary venues look, feel, smell, sound and operate like our year-round clubs.
Q: With the decor and ambiance, it would be quite different than being a race-goer sitting and watching elsewhere?
A: Our 1OAK F1 suite is a complete change to the typical Paddock Club experience. Each of our 1OAK F1 paddock guests will enjoy a sophisticated space filled with state-of-the-art sound and lighting and large screen HD TVs and projections.
The 1OAK F1 Paddock Club Suite’s premium experience, created by 1OAK Founders Richie Akiva & Ronnie Madra alongside partners Frank Heidinger and Peter Klein, will be offered in two- and three-day packages with access to the 1OAK exclusive nightlife events. This glamorous social event of electrifying parties will see a coterie of celebrities, dignitaries and models gathered in one place, from all around the world. VIP packages for the 1OAK F1 Paddock Club Suite, (2 Day Access USD $5,900) and (3 Day Access USD $6,500) for the Montreal race are available here.