Sports

Soccer’s Legendary Players and Powerful Leaders Set to Give Insight at Madrid Summit

Atletico de Madrid hosts THE FORUM on April 23, uniting global football leaders, investors, and legends like Figo and Villa at Riyadh Air Metropolitano stadium in Madrid.

Jennifer Lenhart

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Atlético de Madrid

This could go down as one of the most important matches ever at Riyadh Air Metropolitano stadium in Madrid.

Some of the most iconic players in international soccer — along with leading figures off the pitch — are scheduled to attend THE FORUM, developed by Atlético de Madrid and Apollo Sports Capital, at the Madrid stadium on Thursday, April 23, according to a newly released agenda obtained by Star.

Following a welcome speech by Atlético de Madrid president Enrique Cerezo, the event will be broken into several thematic blocks.

The Football Business Industry will be the first focus of the day. Atlético chief executive Miguel Ángel Gil is set to present his perspective on the future of the sector, before introducing a roundtable of some of the most influential figures in international football. Paris Saint-Germain president and ECA Chairman Nasser Al-Khelaïfi, Manchester City CEO Ferran Soriano, and Inter Miami CF owner Jorge Mas are expected to discuss how top clubs are managed on a global scale.

After an Investment Funds in Sports session, the spotlight will turn to international expansion and growth. In the Spanish Brands Become Global block, leaders including LaLiga president Javier Tabas and and the Royal Spanish Football Federation president Rafael Louzán sharing their insights and experiences.

Warning: A second Football Business Industry roundtable may leave some guests starstruck. Legendary footballers David Villa and Luis Figo will be joined by powerhouse agent Jorge Mendes, whose clients include Lamine Yamal and Vitinha, and Spanish women’s team head coach Sonia Bermúdez to discuss the future of the sport.

The afternoon sessions will highlight how brand collaborations, fan engagement, new technologies and entertainment are impacting the sport on a global scale, before the thrilling day culminates in an exclusive conversation with UEFA president Aleksander Čeferin.

To cap off the event, attendees will enjoy a perfect evening in Madrid on the stadium’s outdoor terrace. The Dinner Experience, a unique gastronomic concept created by three-Michelin-starred chef Dabiz Muñoz, is designed to inspire the leaders of today and tomorrow.

“We are proud that the home of all Atléticos, will become a meeting point for international leaders in sports, leisure, and entertainment — three sectors whose boundaries are blurring as they strive to enhance the experience for millions of fans worldwide,” Gil said in a press release.

Full details at www.theforum.es.

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