Guy Fieri’s ‘Flavortown’ Comes to Life in New Cooking Show

Guy Fieri is ready for his next TV venture with Food Network.

The 57-year-old restaurateur is set to host a new competition series currently titled Guy’s Flavortown Games, where he “brings his iconic Flavortown to life,” according to a press release People received from Warner Bros. Discovery on Wednesday, May 14.

Per the network’s press release, two culinary professionals will head “to the epic restaurant row at the heart of Flavortown Square.” Their mission while there will be “to prove they have the cooking cred to prepare a winning dish in any type of kitchen imaginable — from an awesome smashburger in the cramped food truck to a Michelin-worthy dinner in the state-of-the-art kitchen of a fine dining restaurant.”

The chef who delivers the best dish in each round gets a leg up as they “choose their own culinary adventure by selecting the unique restaurant and cuisine they’ll have to tackle next.”

Warner Bros. has not yet revealed the winner’s main prize, but they noted, “In the town that Guy built, choosing the right restaurant can change your fortune.”

Fieri appeared on The Late Show with Stephen Colbert in February, explaining how “Flavortown” became his catchphrase and brand.

“‘Flavortown’ was this mythical place that every time I would try something really great,” the cookbook author revealed. “The first time I think it started, I had this gigantic pizza. It was like this big, and I held it up, and I’m like, ‘Look at this thing! It’s like the steering wheel on the bus going to Flavortown!’ That’s all I said.”

The Diners, Drive-Ins and Dives host uttered the phrase a few more times, lending it to stick.

“Then I said it a couple of other times about ‘a manhole cover in Flavortown,’ and then people started walking up in airports, going, ‘Hey! Flavortown!'” he recounted. “And then, someone yelled at me and called me, ‘It’s the Mayor of Flavortown!'” I looked at my film crew, and I’m like, ‘What’s that about?'” Fieri said his crew replied, “‘You keep repeating this Flavortown thing.'”

According to the outlet, Guy’s Flavortown Games will premiere in early 2026 on HBO Max and Food Network.