She’s a reality star, author, mom and much more, but now, Snooki is ready to add fashion designer to the list! On Wednesday, the former Jersey Shore star’s clothing line SnookiLove launched at her e-commerce site www.thesnookishop.com.
For the line, Snooki worked with clothing manufacturer Double Zero, to create fun graphic tees and knit tops at retail prices as low as $8.90. Every month, she’ll unveil new fashion pieces including dresses, pants and blouses.
Star caught up with the pint-sized reality star to learn about the inspiration behind her new line, and much more!
What made you want to start a clothing line?
What girl wouldn’t want to have her own clothing line? This is literally every girl’s dream come true — to design her own looks and styles and rock them!
Where did you draw inspiration from when creating the pieces?
I definitely wanted to hit every single style out there, so I can please all of my fans. Everyone has their own unique way of dressing and feeling pretty, and I wanted to have as many options of possible for everyone to love a certain piece. I want fans to feel comfortable and sexy at the same time!
How much of your own style is reflected in the collection?
I have a few styles that I feel definitely reflect me in this line. All of my comfortable sportswear is me everyday. As a mom, I have no desire to dress up, and I’d rather be comfortable and cozy. Then, you have my dress-up wear for any occasion. I put all of my favorite colors in there and also had to throw in some animal print!
With a baby on the way and building your new home, you’re so busy! How did you find time to work on this project along with everything else?
Making this line was really easy thanks to my designer, Jason [Kim]. We have been working hard together these last few months, getting the designs right. I am non-stop getting ideas from fashion magazines and noting all of my favorite looks for Jason to work off of. I make him a design book and that allows him to bring his own ideas into the mix. It’s a real fun process.
Describe the line in three words.
Comfortable, Affordable and Satisfying
Snooki is wearing SnookiLove in the photo above!