Jay-Z cleverly announced his new album on Sunday during the NBA Finals game. The rapper unexpectedly dropped the release date, July 4, of his upcoming solo project Magna Carta Holy Grail in a Samsung advertisement.
“We need to write new rules”, he says in the ad, which he is certainly doing in his surprising new way of releasing the album. Get this: the first 1,000,000 Samsung customers with certain Galaxy phones will be able to download the Magna Carta Holy Grail for free… four days before its national release date on July 7!
But Jay isn’t exactly giving his music away for free — he got $20,000,000 for the deal from Samsung!
Watch the video below to hear more about Jay-Z’s new album: