To celebrate International Day of Happiness on March 20, Pitbull’s record label, Mr. 305 Inc., has partnered with global fitness leader Zumba! The video campaign centers around the remixed track “My Jam,” performed by Mr. Vegas and Pitbull, with Mr. Vegas and 8-year-old YouTube dancing sensation Aidan Xiong jamming to the anthem.
Now, Zumba is inviting fans to join the movement by uploading their own happy dance to “My Jam” on Instagram with the hashtags #zumbahappy and #InternationalDayOfHappiness for the chance to win various prizes! Upload your happy dance on the social media site today!
“My Jam” has been nominated to MixRadio and the UN’s “#HappySoundsLike” campaign, the world’s happiest playlist created to celebrate International Day of Happiness.