After losing business and loads of money, the Kardashians finally pulled the plug on Dash, but the famous sisters’ devoted store employees felt blindsided by the move.
Just one day after it was revealed that the boutique is set to close up shop on May 31, sources said the L.A. staff were scrambling to find new jobs, as they only discovered the news through the media.
“The Kardashians likely wanted to wait to avoid people quitting prematurely,” the insider snitched, but sniped: “It’s still pretty cold!”
As readers know, in a private email from a top Dash exec, the trio informed their loyal vendors that they simply could not commit to keeping the boutique up and running.
“The girls, Kim, Khloe & Kourtney have decided to close Dash as it is time to renew our leases but we cannot commit to another 5 years. With that being said, operations will end May 31st,” the exec stated in the email sent on April 16, 2018. “You can contact me anytime up to that date with any concerns, question, or inquiries.”
On her app, Kim finally confirmed reports on the night of April 19.
“After nearly 12 years, my sisters and I have decided to close the doors of our Dash stores,” she announced. “We’ve loved running Dash, but in the last few years we’ve all grown so much individually. We’ve been busy running our own brands, as well as being moms and balancing work with our families. We know in our hearts that it’s time to move on.”
The Dash NYC store closed in December of 2016, and the only two that remained were the L.A. and Miami locations.
They attempted to bring more business to the store by running a reality show on E! called DASH DOLLS which followed store employees.
“The TV show flopped, so the whole store is now done,” an insider dished.
Business at the shop wasn’t always easy for the three sisters. Late last year a Dash worker was held at gunpoint. No injuries were reported and the suspect fled the scene before cops arrived.
Police were called to the family’s store on June 6, 2016 after an arsonist threw a burning rag through the window of the store, and in March 2017, the Dash storefront was vandalized with red spray paint.
