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WATCH: Justin Timberlake in Sauza 901 Tequila's First Digital Media Campaign

Justin Timberlake stars in the first digital media campaign for Sauza 901 Tequila, “Premium Remastered.” The campaign establishes parallells between “the Father of Tequila,” Don Sauza, and Justin Timberlake, co-owner of the brand, whose creative visions redefine industry norms today.

In the first ad, “Don Sauza’s Diary,” the singer reads a fictional journal, through his own interpretation, that brings the brand’s founder, Don Sauza, to life. The exchange creates a nod to the past with elements of the present.

“I have spent the last several years creating a premium brand that captures the passion I have for tequila and redefines the category as I see it,” Justin said. “I can’t wait for my fans to experience the new Sauza 901.”

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