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Gene-ius Skincare! New Products For A Perfect Summer Look

Targeted Skin uses hard science to help you achieve a smooth, soft complexion.

Targeted skin star

You can customize your style, hair and makeup to put your best self forward – so why not do the same with your skincare routine?

Targeted Skin is a revolutionary new line that claims to analyze your DNA to determine your unique skin type, and uses a proprietary algorithm to recommend a personalized batch of products (including moisturizers, toners, cleansers and sunscreens).

Here’s how it works: Send Targeted Skin a cheek-swab DNA sample; the company’s lab scientists analyze skin characteristics through 15 genetic markers; then, you’re sent a two-month supply of products tailored specifically to you.

To get started, visit