The launch of Kim Kardashian
West’s beauty line—'KKW,' came after the reality star and her longtime makeup artist Mario Dedivanovic
popularized the idea of contouring, a method of makeup application where darker base shades or bronzers are used to define facial features.
However her new beauty venture brought major backlash when fans accused of her "blackface" after she released promotional images for her cosmetic line.
In a teaser for the upcoming episode of Keeping up With the Kardahian, the reality star addressed the controversy, admitting she was fearful it would affect her resurgence back into the public eye following the Paris robbery incident.
“People are saying I’m doing blackface,” the makeup mogul said.
“I did a photo shoot, there were some people online saying the photos were inappropriate,” she continued.
She later went on to explain to momager Kris Jenner that she was feeling “nervous” ahead of an interview at the Forbes Women’s Summit.
Photo credit: Getty Images
“I am nervous just because I’ve been slowly taking my time to come back,” she explains speaking of her self-imposed social media hiatus.
And after working under licensing deals for the past 10 years alongside her sisters, the KUWTK star was excited to be an “owner,” meaning she was in full control over all aspects including product, packaging and image.
"It's so exciting to do something on my own," Kim said. "Basically, for the past almost decade my sisters and I have always had a licensing deal."
She continued, "but going from being a licensee to an owner is such a big deal and it's so much more responsibility."
"I feel like this is what I've been working for 10 years," Kim added.
Yet, while many fans felt Kim may have darkened her skin tone or went overboard with the editing, less than three hours after the kits went on sale, she announced that all 300,00 kits had sold out, which brought in an estimated $14.4 million.