This should have been a momentous night for the makeup mogul, but Kylie Jenner
decided to skip out on the WWD Beauty Inc. Awards, and send her best friend instead in her place.
Jordyn Woods accepted the award for “Newsmaker of The Year” on Kylie’s behalf on Thursday.
The news of her absence at the awards comes after announcing her “Silver Series” launch which will include three brand new products and debut on Dec. 13.
Building on her $420 million beauty empire, the soon-to-be mom unveiled her creamy concealers, which includes a range of 30 shades from fair to deep dark, on her social media platforms earlier this week.
The announcement of her diverse shades sparked comparison to the Fenty Beauty line by Rihanna who launched 40 foundation shades earlier this year.
Meanwhile, makeup enthusiasts have pointed out that it would be hard to figure out which shade to buy without being able to test swatches on their actual skin, and in an effort to perhaps rectify that issue the Life of Kylie star has also debuted the Kylie Truck, which will travel to various locations through the LA area in December.
Also set to launch on the 13th are the reality star’s 20 highly pigmented lipsticks. After dominating the liquid lipstick category, Kylie is now creating traditional lipsticks packaged in silver bullet like encasings. Her third product has not yet been announced, but fans can expect to find out within the coming weeks.
It’s doubtful though that the expectant mother will be on the truck when it makes it way around town as she has no plans to go out in public until her baby is born.
“Kylie wants to disappear and be out of the spotlight and focus on her health and happiness,” a source said to People magazine.
“Kylie isn’t going to publicly address her pregnancy until she gives birth. She’s not doing any public appearances and just wanted to take six months off,” the source added.