Meghan Markle’s As Ever Netflix Partnership ‘Did Not Make Sense’ Any Longer

Meghan Markle’s As Ever lifestyle brand and Netflix have officially cut ties.

Following reports that the Duchess of Sussex’s series With Love, Meghan would not return for a third season on the streamer, an industry source told Page Six on Friday, March 6, that “it did not make sense to continue the partnership.”

A spokesperson for the 44-year-old’s As Ever brand told the outlet that the company “is grateful for Netflix’s partnership through launch and our first year,” adding: “We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own.”

“We have an exciting year ahead and can’t wait to share more,” the spokesperson said.

A Netflix spokesperson added in a statement, “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life.”

“As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world,” the statement said.

In With Love, Meghan, Prince Harry’s wife shared cooking, gardening and hosting tips. It is unclear if the reality show will find a new home after its two seasons on the streamer.

As for other aspects of the As Ever lifestyle brand, it recently appeared that the former Suits star had an overwhelming amount of inventory for “every product” on the company’s website due to a glitch.

“This is hysterical!” one person wrote on a Reddit thread exposing the thousands of unsold items, while another added: “I still can’t believe she left the Royal Family to become a drop shipper.”

A source with knowledge of the business, however, maintained that products were “flying, literally off the shelf.”