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Gwyneth Paltrow Open to Selling Goop, But She Has Too Much ‘Pride’ to Accept ‘a Lowball Offer’

Mike Hammer

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While celeb-backed fashion and beauty businesses are having a billionaire moment — Hailey Bieber’s Rhode recently hit that mark — Gwyneth Paltrow’s Goop has never reached such heights.

After restructuring the company in 2024, including huge layoffs, the 52-year-old told Fortune she wasn’t ready to quit, insisting, “I don’t even really want to think about it for another three years, or even start thinking about it.”

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Now an insider tells Star that the wellness maven — who introduced the world to the This Smells Like My Vagina candle — is looking to cash in too. “Goop is open for offers from buyers at the moment,” says the source. “But Gwyneth’s pride means she’s not going to accept a lowball offer.

She won’t sell unless it can play as a win for her, her team, and the business she’s been building since the nineties.”

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