Seven Bucks Productions, co-founded by Dwayne Johnson and Dany Garcia, is partnering with Mr. Olympia, LLC, a division of American Media Inc. (AMI), to bring bodybuilding center stage.
The production company, responsible for hits like HBO’s Ballers, the documentary film Rock and a Hard Place and the upcoming Baywatch movie, will first taken on Mr. Olympia Weekend, the premier event in the sport of bodybuilding.
“This big boy never had dreams of stepping onto the MR. OLYMPIA stage, but ever since I was 14yrs old, I valued one core fundamental belief which is my success is directly tied to my WILL to push myself and work hard in the weight room daily,” Johnson wrote on Facebook. “And that WILL in people is what we want to showcase to the world. Whether you’re an amateur athlete, pro athlete or weekend warrior – male or female – all ages – it all starts and ends with what we accomplish in the weight room. This’ll be fun!”
The Rock along with Garcia, one of the country’s top female professional bodybuilders, will join Mr. Olympia on the road to Mr. Olympia Weekend, which will be held September 15-18 in Las Vegas, Nev.
“This is a passion project for not only myself but the entire Seven Bucks Production family. We are absolutely thrilled to have the opportunity to highlight an event that that has shaped the world of bodybuilding and touches every aspect of the fitness community. We are committed to working with AMI to bring the greatest level of showmanship and entertainment to the athletes, audience and viewers,” said Garcia.
“Seven Bucks Productions, Dwayne Johnson and Dany Garcia are a committed, dedicated and creative force in the entertainment industry,” said AMI Chairman and CEO David J. Pecker. “The Mr. Olympia weekend has continued to grow in size, attendance and excitement leading up to last year’s record-setting event featuring the largest competitive purse in the sport. Combining the passion, creativity and incredible knowledge of the sport that Dwayne and Dany possess with the momentum of the event ensures that the 2016 Mr. Olympia will be the most exciting in its 50-year history.”