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Beyonce Releasing Third Fragrance


Credit: Photo by Buda Mendes/Getty Images


As if a surprise album wasn’t already enough, Beyonce already has more in store for her fans. In February, the singer plans to release her third fragrance, Rise.


Rise is described as an “intoxicating, addictive luminous floral.” The 32-year-old has already sold $400 million in fragrances for her first two scents, Pulse and Heat.

“The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful,” VP of global marketing for fragrances at Coty Inc. says.

Last week, Beyonce shocked fans by releasing a new, self-titled album with no promotion. It features 14 new songs and 17 videos, and has sold over a million copies in just five days. She’ll wrap up her Mrs. Carter World Tour in Brooklyn this weekend.



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