Justin Timberlake stars in the first digital media campaign for Sauza 901 Tequila, “Premium Remastered.” The campaign establishes parallells between “the Father of Tequila,” Don Sauza, and Justin Timberlake, co-owner of the brand, whose creative visions redefine industry norms today.
In the first ad, “Don Sauza’s Diary,” the singer reads a fictional journal, through his own interpretation, that brings the brand’s founder, Don Sauza, to life. The exchange creates a nod to the past with elements of the present.
“I have spent the last several years creating a premium brand that captures the passion I have for tequila and redefines the category as I see it,” Justin said. “I can’t wait for my fans to experience the new Sauza 901.”
For more information, visit www.901.com.