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Justin Bieber's Wacky & Superstitious Move With His Hair, Others Think It's Just Stupid—See His New Look!

Credit: Splash News

The blonder the better? Not sure about this one Biebs.

Justin Bieber revealed a new look on the Today Show September 10, and it’s a drastic one. The Biebs has gone platinum!

NO JUST JARED USAGE Justin Bieber Performs On NBC's "Today Show"***NO DAILY MAIL SALES*** Pictured: Justin Bieber Ref: SPL1122804 110915 Picture by: Splash News Splash News and Pictures Los Angeles:310-821-2666 New York: 212-619-2666 London: 870-934-2666 photodesk@splashnews.com

Splash News

The “Where Are You Now” crooner’s super white-blonde, side swept coif was tucked under his hat for his performance, but he took it off later during a mini interview, to reveal the funky ‘do. While it’s not the first time the Calvin Klein model has gone platinum, this go ‘round his bleached locks do have a special meaning.

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According to pals, the color represents his desire to have a platinum record and that “if he is surrounded by (platinum) then it will happen.” Sounds like a strategically superstitious move, although a source claims that it just “sounds stupid.” But Justin is apparently very serious about what he feels his mane can do for him. Reportedly the hope is that the platinum hue will give him enough good luck that his album will be a huge hit – though fans aren’t so sure about the whole bleach plan.

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But maybe the Biebs is onto something —after its release on August 28, Justin’s blazing new single “What Do You Mean” snagged the number one spot on the Billboard Hot 100 chart, which is a first for the 21-year-old entertainer.

That’s some powerful bleach!

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