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Hot Product: Pepsi B&O Headphones

For the first time, Pepsi has teamed up with several international designers to create the Live For Now Capsule Collection, which features street wear, accessories and electronics to enliven the brand’s 2014 football campaign!

Along with B&O Play, Pepsi has created a line of high-quality headphones that combines the sport of football, the inspiration of art and the creativity of fashion.

The Live For Now Capsule Collection features a range of products across categories, including fashion apparel and accessories, electronics and skateboards. For more information on the collection, visit and follow the conversation online with #LiveForNow.