Designer Shoshanna Gruss has been named the first-ever style director at Elizabeth Arden! She will serve as a spokesperson, content curator and style ambassador across all communication touch points.
“A New York style authority with a true entrepreneurial spirit, Shoshanna embodies the core values of the Elizabeth Arden brand and our New York heritage,” the company’s Vice President, North America Regional Marketing, said. “Her design philosophy of creating feminine yet bold designs to complement all body types is inspiring to the millions of women around the world who covet her unique designs. We’re looking forward to infusing her impeccable style within the Elizabeth Arden brand.”
As Elizabeth Arden works to reposition it’s flagship brand, Shoshanna will collaborate closely on everything from trend forecasting and design to innovation.
“I have always admired Elizabeth Arden and share the brand’s fashion for empowering women to feel and look their best,” Shoshanna gushed. “I’m excited to bring my unique insights and contemporary fashion perspective to this iconic beauty brand.”
In Fall 2014, Shoshanna will design an exclusive cosmetic bag collection for the brand, available as a gift with purchase. Before getting started at Elizabeth Arden, she will launch a capsule collection of bridal-inspired white dresses, perfect for a casual bride, second dress or wedding-related events surrounding the big day this Spring.