WATCH: Taylor Swift Premieres Fragrance Campaign

Taylor Swift

Taylor Swift is currently promoting her new fragrance (simply titled “Taylor”), and to get fans pumped about the new scent, she’s released the first of her fragrance campaign videos. In the 30 second clip, we see the singer laughing and acting playful while in a variety of different settings.

From playing dress-up to snapping polaroids, the vid mostly just seems like a non-working day in the life of Taylor Swift, which is what makes it relatable to her fans of around the same age. Plus, the campaign is set to her very own song “Starlight,” so that should definitely keep fans’ attention!

This is Taylor’s third fragrance (she’s already released “Wonderstruck” and “Wonderstruck Enchanted”), and clearly she’s doing something right because she recently won the award for Celebrity Fragrance of the Year at the Fragrance Foundation Awards. The “22” singer says that this is her fave scent yet, though…so make sure to check it out!

[youtube=http://www.youtube.com/watch?v=YUSPwqd4674&w=640&h=360]

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